UK Lambretta market
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Why Innocenti’s budget Lambrettas failed to win over the UK
In the quest to build a budget model, Innocenti created several cheaper scooters. But for some reason, they never gained full acceptance in the UK. Stu Owen reports… No one can deny the impact the Lambretta had at home and abroad, helping mobilise people around the globe. While Italy revelled in Lambretta’s splendours, the UK…
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